Karisma & VitaliyWhat If We Can Email Karisma
UGC & product content · Ads, app demos, hosting

Content that makes people want to buy.

We’re Karisma and Vitaliy. We script, film and edit UGC ads, app demos and explainers, and we are the faces on camera. Built to stop the scroll and sell the product.

ChessUpProduct ad
0:58
1MTikTok followers
MillionsViews for Learn With Shopify
3 yrsof ChessUp ads
35+product brands

Karisma’s videos generated millions of views in her 2.5 years hosting Learn With Shopify; multiple videos reached 200K+ views.

ShopifyChessUpTuroPrincess PollyRevolvePremier ProteinFolds WearBoxycharmBlack Goat CashmereGuizeCombekkTemptationsNaked RootSandsharkHerbal Face FoodPenenangNelloPillarTemplifyRetakeVixlyProductiveDelphiStoriedTadpoleSWAQGreen Water LabsOvercastMaska OrganicsDanierTofino Towel CoViolet VinesOakberrySurfers JewelryWalmartShopifyChessUpTuroPrincess PollyRevolvePremier ProteinFolds WearBoxycharmBlack Goat CashmereGuizeCombekkTemptationsNaked RootSandsharkHerbal Face FoodPenenangNelloPillarTemplifyRetakeVixlyProductiveDelphiStoriedTadpoleSWAQGreen Water LabsOvercastMaska OrganicsDanierTofino Towel CoViolet VinesOakberrySurfers JewelryWalmart
01

UGC ads that hook

  • Scripted, three hook variations per concept
  • Raw files plus an edited cut
02

App demos & explainers

  • Screen recordings with a face on camera
  • Walkthroughs people actually finish
03

Hosting & YouTube

  • 2.5 years hosting Learn With Shopify
  • Longform that keeps people watching
04

Posts on our channels

  • 1M on TikTok, 205K on Facebook
  • With your link or promo code
UGC ads · 42 videos

They play as you scroll. Tap one for sound.

0:47
Turo

UGC ad: “my trip almost got ruined”

0:58
ChessUp

Smart chessboard ad, one of three years of ChessUp batches

0:31
ChessUp

Karisma: a board for a dad who loves chess

0:59
ChessUp

Vitaliy: chess.com bots on a real board

0:58
ChessUp

Karisma: the ultimate gift

1:06
ChessUp

Karisma: my favourite me-time of 2025

1:00
ChessUp

Vitaliy: defeat to checkmate in one week

0:51
ChessUp

Vitaliy: three things before you buy

0:32
SmallRig

Magic arm reel, 215K views on @vitalcreates

0:56
Sandshark

Dry bag ad: “the best $20 you’ll ever spend”

0:37
Shopify

Short-form for Shopify

0:20
Princess Polly

Outfit try-on

1:00
Folds Wear

Scrubs ad: the problem, then the fix

0:20
Combekk

Cookware ad: built to last decades

0:27
Pillar

App demo with screen recording

0:55
Guize

Beauty palette demo

0:34
Naked Root

Plant care ad

0:26
Templify

App explainer, talking to camera

0:35
Herbal Face Food

Promo-code post on Karisma’s Instagram

0:30
Temptations

Cat treats, with the cat

0:53
Sandshark

Safety air horn ad

0:21
Revolve

Try-on reel

0:56
Productive

Day-in-the-life app ad

1:16
Premier Protein

Talking-head ad

1:00
Boxycharm

Beauty unboxing

0:08
Tofino Towel Co

Product reel on location

0:31
Retake

App explainer

0:11
Black Goat Cashmere

Cashmere styling reel

0:48
Nello

Talking-head ad

0:51
Vixly

Podcast-style explainer

0:51
Penenang

Skincare reel

0:18
Overcast

Self-tanner ad starring Vitaliy

0:26
Violet Vines

Wine at home

0:53
Storied

Talking-head ad

0:57
SWAQ

Talking-head ad

0:54
SWAQ

Hook: a record-breaking Q4 for your Shopify store

0:48
SWAQ

Hook: Shopify owners leaving money on the table

0:52
SWAQ

Hook: fact or fiction, filmed in the car

0:50
Delphi

App ad, angle one

0:52
Delphi

App ad, angle two

0:40
Delphi

App ad, angle three

0:46
Tadpole

Product demo

Hosting · explainers · commercials

On camera, start to finish

0:44
Learn With ShopifyYouTube host

Opening of “start a business using only AI”, the episode Shopify called golden content

0:14
Turo travel commercialTuro

Keys, wheel, open road: a road-trip spot for the car-sharing app

Results

Brands keep coming back

Millions

Shopify · 2.5 years

Karisma hosted for the Learn With Shopify YouTube channel. Her videos drew millions of organic views, with multiple videos passing 200K.

3 yrs

ChessUp · repeat client

Batch after batch of scripted UGC ads for ChessUp, produced with the Eyecatchers agency for the past three years. The client keeps renewing, and the agency keeps sending the next scripts.

33K

One giveaway, three brands

A Tofino giveaway for Duffin Cove, Tofino Towel Co and Rhino reached 33,000 people, drew 5,436 interactions and grew each brand by about 1,500 followers.

1.4M

Combined followers

Creator posts put your code or link in front of Karisma’s 1.4M followers across TikTok, Facebook, Instagram and Snapchat. Herbal Face Food and Hotel Zed have both run promo codes this way.

Your category

Built for how your customers buy

Apps, SaaS & digital

Screen-recorded demos with a person explaining them, onboarding walkthroughs, YouTube hosting. Shopify, Turo, Pillar, Templify.

Ecommerce & DTC

Hook-tested ads, unboxings, try-ons, before and after, promo-code posts. Princess Polly, Guize, Combekk, Herbal Face Food.

Outdoor & van life gear

Real use, outside, by people who travel. In 2027 we live in our van on the road: your gear can be part of the build and the trip. Sandshark, ChessUp, Turo.

Home, DIY & renovation

Our van conversion is a full build on camera, from bare metal to finished, a natural home for paint, tools and materials. Plus home and Airbnb films.

See the van build and the 2027 route →

How it works

From brief to files you can run

  1. Brief or script. Send your brief, or we write the script and hooks from your product and audience.
  2. Three hooks per concept. Every concept is filmed with hook variations so you can test what stops the scroll.
  3. Filmed by us, on us. Solo, as a couple, or with talent we bring in. Talking head, voiceover, b-roll, screen recordings.
  4. Raw and edited. Raw files plus an edited cut with captions, in 9:16, 1:1, 4:5 or 16:9.
  5. Usage that fits. Organic use included. Paid ads, whitelisting and dark posting licensed by the month.
Packages

Ways to work with us

These packages are built for product, app and ecommerce brands. Start from one of these, or tell us what you need and we will build the package around it. Ask us for rates.

UGC ad

One concept, ready to test

You get

  • Script written with you or from your brief
  • Three hook variations
  • An edited cut with captions, plus raw files
  • Organic usage included

You provide

  • The product, shipped to us, or app access
  • Your brief, or a call so we can write it

Ad batch

Three to five concepts at once

You get

  • Several angles: problem and fix, demo, testimonial, unboxing
  • Three hooks per concept
  • Edited cuts and raw files for your own editors
  • Formats for every placement

You provide

  • The product or app access
  • Feedback on the scripts before we film

Monthly UGC

Fresh ads every month

You get

  • A set of new videos each month, so creative never goes stale
  • New hooks on your best performers
  • Usage for socials and ads while you are on

You provide

  • Product updates and what is working in your ads
  • A monthly fee

Creator posts

Your product on our channels

You get

  • A post on Karisma’s channels: 1M TikTok, 205K Facebook, 158K Instagram
  • Your link or promo code
  • Optional whitelisting so you can run it as an ad

You provide

  • The product and your code or link

Hosting & explainers

YouTube, tutorials, app walkthroughs

You get

  • A host who has done it for Shopify for 2.5 years
  • Scripts that get to the point and hold attention
  • Filming and editing, or on-camera talent for your crew

You provide

  • The topic, the product, and where it will live
Client love

What brands said

Just wanted to take a moment to congratulate you on your latest upload, it’s absolutely crushing it! You went straight into the nitty gritty, giving people what they clicked on, and kept going from start to finish. This is the type of golden content we want and need on the channel.

Shopify · Learn With Shopify

We are really happy with the outcome of these scripts and looking forward to building more ads together for ChessUp.

Eyecatchers creative agency · ChessUp ads

Dang, these are fantastic! Thank them for us!

Courtney, brand client · via Eyecatchers

Thank you for sending the videos over. I really like them!

Templify

Thank you, these are amazing!! I really like the slipping and conscious cleaning ones.

Green Water Labs

Your footage has been so much fun to work with. Attached are two versions that performed the best from our latest ad set we launched.

Nello

Overall the feedback was the work was exceptional and super professional.

SWAQ
Karisma and Vitaliy at work
Hi, we’re Karisma and Vitaliy

The faces in the ads are the people making them.

We script, film, host and edit, so a brief turns into finished ads without passing through five people. Karisma has hosted for Shopify and made UGC for over 35 brands; Vitaliy shoots, directs and edits. When a project needs more, we bring in talent and crew we trust. We also make travel and hospitality content.

Let’s make your next ads

Tell us about the product. We’ll send a custom package.

Send a line about the product, who buys it and where the ads will run. We will come back with concepts and a package that fits your goals and budget.

© Karisma & Vitaliy · What If We Can. Ads shown were produced for the brands named.