We’re Karisma and Vitaliy. We film travel the way it feels to be there: reels, brand films and stills.
Product, app or ecommerce brand? We make UGC ads too: Shopify, ChessUp, Turo, Princess Polly and 35+ more.
See the product work →Audience: 70% women, 80% aged 18 to 44, 33% US, 15% Canada. 10 years creating, hundreds of brands. Top TikTok post 107.4K views, top Instagram post 70.7K views.
Instagram, 30 days, Aug 29 to Sep 27. 99.4% of views came from non-followers. Audience: 62% men, 72% aged 25 to 44, 51% North American. 95,569 likes and 4,683 saves in those 30 days.
Three years of UGC ads, and the briefs keep coming. “Really happy with the outcome of these scripts and looking forward to building more ads together.” Eyecatchers, the agency behind the campaign. ChessUp also posted one of our ads on its own Facebook page.
A collab reel with a 10% off affiliate link reached 15.5K views on Instagram. The link has driven 8 conversions and $501.41 in sales since May 19, 2026.
2.5 years creating and hosting for Learn With Shopify. The channel reached 895K subscribers, with a top video of 294K views. This is the opening of our AI episode, 265K views.
One post for Duffin Cove, Tofino Towel Co and Rhino reached 33,824 accounts, drew 5,436 interactions, 3,165 comments and grew each brand by about 1,500 followers.
Sunset arch, floating breakfast, the Arch at Land’s End, cocktails, sushi: one 16-second hero cut
Drone over the gardens, red-dress reveal
Wedding venue reel: the ceremony, the glasshouse, the piano
Getaway film: the boat, the dock, the suitcase on the trail, the cabin in the trees
Airbnb brand film: a full walk-through of the house, room by room
Taproom brand film: the barn, the wood-fired oven, the boards
Brand film: jet skis out of the harbour, Bowen Island on the horizon
Property film: drone arrival, balcony suites, the coastline
Property film: rooms, courtyard, beach, the details
Night drive through the city: a colour-graded automotive spot for paid and social
Keys, wheel, open road: a road-trip spot for the car-sharing app
Moving company ad: the crew, the truck, the first night in the new place
Long-weekend film: trails, makers, a river, a shared meal, the drive home
Car-sharing ad: “my trip almost got ruined”
Drone over the gardens, red-dress reveal
Hands-on açaí bowl making
Ocean-view suite, posted as an Instagram collab with the resort
Seaside resort from the air and on the ground
Private retreat stay, arrival to dinner
Fast, on-the-water experience cut for hooks
A full lavender-farm day out
Classic-car event, energy first
Winter dome dining under city lights
Seasonal lights attraction, family-style
Talking-to-camera hook inside the tasting room
Fairmont, Hotel Zed, Duffin Cove and the Malahat Skywalk in one 78-second reel
Yacht date in the harbour, hooked with an on-screen line
Dry-bag reel for travellers: hotel balcony to open water, talking-to-camera
Smart chessboard ad, one of three years of ChessUp batches
Safety air horn ad
Product reel on location
Karisma: a board for a dad who loves chess
Vitaliy: chess.com bots on a real board
Karisma: the ultimate gift
Karisma: my favourite me-time of 2025
Vitaliy: defeat to checkmate in one week
Vitaliy: three things before you buy
Comedy spot for a dining app: your friends eat all your fries
Short-form for Shopify
Outfit try-on
Scrubs ad: the problem, then the fix
Cookware ad: built to last decades
App demo with screen recording
Beauty palette demo
Plant care ad
App explainer, talking to camera
Promo-code post on Karisma’s Instagram
Cat treats, with the cat
Try-on reel
Day-in-the-life app ad
Talking-head ad
Beauty unboxing
App explainer
Cashmere styling reel
Talking-head ad
Podcast-style explainer
Skincare reel
Self-tanner ad starring Vitaliy
Wine at home
Talking-head ad
Talking-head ad
Hook: a record-breaking Q4 for your Shopify store
Hook: Shopify owners leaving money on the table
Hook: fact or fiction, filmed in the car
App ad, angle one
App ad, angle two
App ad, angle three
Product demo
Room tour and the playful moments a property is known for
The drive, the mountains, the cold swim
A summer day on the rocks with Lions Gate behind us
Tap for sound. Vitaliy walks through the plan.
We are converting a cargo van into a home and a studio, and in 2027 we take it on the road. The route runs south from BC and across the southern states, California to Florida, with stops at the stays, towns and brands that want to be part of the story.
Influencer posts and stay-for-content collabs run here.
Los Cabos, Vancouver, Bali, Tofino. Every video shoot comes with photos brands can use across their own channels.
Already have a production team? Book us as the couple on screen: hosting, modelling, presenting.
Influencer posts on Karisma’s channels (1M on TikTok) and on What If We Can.
Stills-only shoots for listings, menus and press.
When a project needs more than two of us, we bring in photographers, videographers and talent we trust.
These packages are built specifically for hotels and stays. We are looking to partner on collabs right now, while we fill 2026 and 2027. Start from one of these, or tell us what you need and we will build the package around it. Tourism boards, experiences and other travel brands: tell us what you need and we will shape one for you.
Want it on our channels too? One bundle is 1 Reel, 1 TikTok and 3 Stories, each with your booking link. Add it to any package and ask us for the rate.
Brands can post everything on their own socials. Website, listings, email and ads are licensed as listed. Print, airport and in-flight, billboards and third-party handoff are quoted per case.
I got so excited seeing the photos and vids you sent I went and showed my boss and then she wanted to show the rest of the sales team WE LOVE THEM!! My heart can’t take it! I’m so excited to start posting!
Thank you so much, you two look so snazzy and the photos are beautiful!
Thanks again for sharing the content! They look amazing!
Your footage has been so much fun to work with. Attached are two versions that performed the best from our latest ad set we launched.
Overall the feedback was the work was exceptional and super professional.
Just wanted to take a moment to congratulate you on your latest upload, it’s absolutely crushing it! This is the type of golden content we want and need on the channel.
We are really happy with the outcome of these scripts and looking forward to building more ads together for ChessUp.
Dang, these are fantastic! Thank them for us!
Thank you for sending the videos over. I really like them!
Thank you, these are amazing!! I really like the slipping and conscious cleaning ones.
We travel as a couple and film it like a couple, so the room, the meal and the view land the way a guest feels them. Between us: planning, filming, drone, hosting, editing. When a project needs more, we bring in photographers, videographers and talent we trust. What If We Can is our own channel, and where we learned what makes people stop scrolling and book.
Send a line about what you want people to feel when they see it, and roughly when. We will come back with a package that fits your goals and budget.
© Karisma & Vitaliy · What If We Can. Brand footage was produced for the brands named. Instagram posts link back to the original post.